What Was Mcgift.giftcardmall.com?

For years, mcgift.giftcardmall.com served as the official online portal for users to activate, check the balance, and sometimes manage transactions on Mastercard‑branded prepaid gift cards issued through Gift Card Mall. The domain was commonly printed on the back of physical Mastercard gift cards, acting as a direct point of access for cardholders seeking essential card services. Giftcardmall/Mygift

This site operated under the umbrella of the Blackhawk Network Holdings, Inc., a major player in the prepaid and gift card market that owns and manages a variety of cards, platforms, and services. 

Why the Change Happened

In a strategic move designed to unify gift card services and improve user experience, Blackhawk Network began consolidating its digital gift card properties under the established Giftcards.com brand. The primary GiftCardMall.com domain was officially rebranded and redirected to Giftcards.com in early 2024, with subdomain services like mcgift.giftcardmall.com being phased into the new umbrella platform. 

The consolidation aims to reduce the number of separate web mcgift.giftcardmall.com check balance properties users need to remember, cut down on confusion between similar‑named sites, and offer a single, centralized hub for purchasing, managing, and activating a wide range of prepaid gift cards — including Visa, Mastercard, and retailer‑specific options. 

What Users Should Do Now

If you have a Mastercard prepaid gift card that used to direct you to mcgift.giftcardmall.com, the good news is your card still works — nothing has changed about its validity or spending potential. However, the way to manage it online has shifted:

1. Visit Giftcards.com — this site now hosts all card management tools, including balance checks and activation for Mastercard prepaid gift cards. 

2. Look for options like “Activate Card,” “Check Balance,” or “Manage Card” on the Giftcards.com site menu. 

3. Enter your card information securely (card number, expiration date, and security code) when prompted to access your balance or complete the activation process. 

All features previously available on mcgift.giftcardmall.com — including balance checks and activation — are accessible on Giftcards.com’s interface, with the added benefit of a more modern design, improved navigation, and enhanced support resources. 

Benefits of the Transition

This migration carries several key advantages for users:

• Unified Platform: Rather than juggling different web addresses for Visa and Mastercard gift cards, users can manage all types of prepaid cards from one central site. 

• Better User Experience: Giftcards.com offers a more intuitive layout and updated design that works well across desktop and mobile devices.

• Expanded Services: Beyond basic card management, Giftcards.com also supports custom cards, bulk orders, and a larger variety of gift card types for personal, corporate, or special‑occasion needs. 

• Centralized Support: Customer service channels are streamlined through one platform, helping users get assistance with any questions or issues more efficiently. 

What This Means for Old Cards

If your physical Mastercard prepaid gift card still references mcgift.giftcardmall.com, don’t worry. That link now either redirects you to the appropriate section on Giftcards.com or guides you to the new service location. The card itself remains fully usable wherever Mastercard debit cards are accepted — online and in retail stores — as long as it’s been activated and has available funds. 

Final Thoughts

The migration of mcgift.giftcardmall.com to Giftcards.com is a clear example of how digital financial services evolve to meet user expectations and streamline operations. While changes in website addresses can sometimes be confusing — especially when printed on older gift cards — this transition ultimately benefits users with a single, more comprehensive platform for all prepaid gift card needs.